Want to lose weight quickly, safely, easily?
Want to lose 4 – 12 kgs in 30 days?
Most of us have bought weight loss products -usually when we were desperate, depressed and ready to give up ever trying to lose weight again.
We lost but then put on what we lost, plus more. That took us back to the depressing cycle – lose, put on, lose and put on again.
But we’ve just heard about a new slimming product – it’s working for our friends, everyone is buying it and it is 100% natural.
Should we buy it?
Let me share the truth behind weight loss products
How they get you hooked
The Advertising
- You’ll lose quickly.
- It will increase your metabolism.
- Satisfy your hunger.
- Prevent cravings.
- Trap fat.
- Prevent fat being absorbed.
- Cause maximum fat loss in minimum time.
- It will be easy.
- You’ll never be hungry.
- Lose naturally.
- Flush out excess water.
- Boost energy.
- Control cravings.
- 100% authentic, 100% natural, 100%herbal
- Lose without dieting.
- Optimum results with regular use.
- Lose 4 – 12 kg in 30 days.
- See results in 3 days.
- Drink & shrink.
- New energy with therapeutic fasting.
- Lose weight without dieting.
- Don’t need science to prove there is a connection between your mood and your weight.
- It’s Scientifically proven
All the above were taken from actual adverts.
The Marketing
- Use of scientific terms impresses people and helps persuade them to buy the product.
- Appeals to people who want to save time – replaces meals, easy to take a pill, make a shake – not necessary to cook which is more time consuming.
- Appeals to today’s trend – the need for instant gratification – Instant, fast or quick results.
- Guarantees – if it’s guaranteed it must be good e.g. Guaranteed results, Guaranteed fat loss.
- Get something free – Free consultation, Buy 2 get one free.
- Testimonials – Pages of success stories, quotes and photo’s of people who have tried it – if it’s worked for them – it must / will work for me.
The small print
- Use in conjunction with a healthy eating plan.
- Exercise is important.
- Important to avoid the wrong kinds of food.
My question is – If you do one or more of the three things mentioned in the small print – why do you need the slimming product?
Hundreds of scientific studies have been completed which prove that the only way to lose weight is to:
- Make healthier choices
- Eat less
- Exercise more
There are no magic pills, milkshakes or fairy godmothers to solve your weight problems. In the end it’s up to you.
